Early career farmers interested in advancing their farm's earning potential will benefit from this two-day intensive workshop focused on enhancing the management plans of established operations to maximize soil fertility and yield. Session topics for larger scale sustainable farms will include: growing transplants efficiently; planting from transplants and direct seeding; weed control; meeting demands of distributors, institutions, stores, restaurants, and cooperatives; and picking, washing, packing, cooling, storing, and delivering your products to maximize efficiency and freshness.
Scaling up your farm business also requires moving beyond paper fliers, random Facebook ads, and coupon codes. You need a marketing strategy, and you need to know the why behind it. In this workshop, you'll learn the principles behind building an online marketing system that continuously attracts qualified leads, grows your customers, and increases sales. You'll also leave feeling confident in how to design creative marketing collateral that will build your farm's brand and grow your profits.
About the Speakers: Linda Halley has been an organic farmer since 1989. As a pioneer of the community supported agriculture (CSA) movement, she developed one of Wisconsin's premier CSAs, Harmony Valley Farm. She left Wisconsin to manage Fairview Gardens, a nonprofit, educational farm in California, and later, Gardens of Eagan, a 126 acre greenhouse and produce operation in Minnesota. Currently, Linda is general manager of Gwenyn Hill Organic Farm and Garden in Wisconsin, a diverse, peri-urban, 400 acre farm transitioning to certified organic production. In addition to farming, Linda is an organic farm inspector and has served in leadership positions at the Minnesota Food Association and Midwest Organic and Sustainable Education Service. Corinna Bench is the co-founder of Shared Legacy Farms, a 400 member certified organic CSA in northwest Ohio. Her farm grew its retention rate from 66 percent to 78 percent in one year after implementing an online branding content strategy. She is the founder of www.mydigitalfarmer.com and the CSA Marketing private Facebook group, offering free digital marketing training for CSA farmers.
Cost and Registration: $110 for OEFFA members, $130 for non-members. Price includes breakfast and lunch both days. Pre-registration is required by November 16 and space is limited to 35 participants. To register, go to www.oeffa.org/q/scalingup2018 or send a check made out to OEFFA, along with the names of all attendees, addresses, phone numbers, and emails to OEFFA, Scaling Up Production and Marketing, 41 Croswell Rd., Columbus, OH 43214.
This OEFFA event is part of the 2018 Sustainable Farm Tour and Workshop Series, featuring farm tours, workshops, and other events. All events are free and open to the public unless otherwise specified. For a complete schedule, go to www.oeffa.org/q/2018farmtours
Mustard Seed Market & Café at Highland Square
867 W. Market St.
Akron, OH 44303
Kelly Henderson / (614) 421-2022 /