American Meat Documentary to Screen at OEFFA Conference

FOR IMMEDIATE RELEASE: January 29, 2013

Contact:
Renee Hunt, OEFFA Program Director—(614) 421-2022 Ext. 205, renee@oeffa.org
Lauren Ketcham, OEFFA Communications Coordinator—(614) 421-2022 Ext. 203, lauren@oeffa.org
Amber Gallihar, Chipotle Mexican Grill Public Relations—(216) 831-3767, agallihar@liefkarson.com 

Press Release

Granville, OH—American Meat, a documentary film about the U.S. meat and poultry industry, will be shown at the Ohio Ecological Food and Farm Association’s (OEFFA) 34th annual conference, Growing Opportunities, Cultivating Change, on Saturday, February 16 at 7:30 p.m.

Presented by Chipotle Mexican Grill, American Meat takes a pro-farmer look at chicken, hog, and cattle production in America.

The movie, released in 2011, features well known sustainable agriculture advocates and farmers, including Joel Salatin of Polyface Farm, who supplies pastured beef, poultry, eggs, and pork to more than 3,000 families, 10 retail outlets, and 50 restaurants, and Fred Kirschenmann, an organic farmer, Distinguished Fellow at the Leopold Center, and President of Stone Barns Center for Food and Agriculture. Both Salatin and Kirschenmann have spoken at the OEFFA conference in years’ past.

The movie explores feedlots and confinement operations through the eyes of farmers who live and work on them and compares this conventional model to Polyface Farm, where the Salatin family has developed an alternative agricultural model based on rotational grazing and local distribution. As a local food movement of farmers, chefs, and eaters concerned about the social, environmental, and health implications of today’s food system continues to grow, American Meat considers whether alternative farming methods, like those used at Polyface Farm, could feed the world.

The movie screening is part of the state’s largest sustainable food and farm conference on February 16-17, an event that draws more than 1,100 attendees from across Ohio and the Midwest, and has sold out in advance the past three years. In addition to the Saturday movie showing, this year’s conference will feature keynote speaker George Siemon on Saturday, February 16; keynote speaker Nicolette Hahn Niman on Sunday, February 17; two pre-conference workshops on Friday, February 15; more than 90 educational workshops; a newly expanded trade show; a fun and educational kids’ conference and child care area; and locally-sourced and organic homemade meals.

All events will take place at Granville Middle and High schools, 248 New Burg St. in Granville, Ohio. The film screening is free and open to the public. All other conference events require paid pre-registration. Space is still available for the conference and pre-conference events, but Saturday meals are sold out. Go to www.oeffa.org/2013 for more information about the conference and registration or click here.

To view the video trailer for American Meat, click here. To read more about the movie, click here.

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About OEFFA

The Ohio Ecological Food and Farm Association (OEFFA) is a statewide, grassroots, nonprofit organization founded in 1979 by farmers, gardeners, and conscientious eaters working together to create and promote a sustainable and healthful food and farming system. For more information, go to www.oeffa.org.

About Chipotle Mexican Grill
Steve Ells, founder, chairman, and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla), and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through their vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,350 restaurants. For more information, go to www.chipotle.com.

Conference and Pre-Conference Registration
To register or for more information about the conference, including maps, directions, workshop descriptions, speakers, and a schedule, go to www.oeffa.org/2013. For additional questions, contact Renee Hunt at (614) 421-2022 Ext. 205 or renee@oeffa.org. The 2010, 2011, and 2012 conferences sold out in advance, so early registration is encouraged to avoid disappointment.

Artwork and Images
For the conference art image or speaker photographs, contact Lauren Ketcham at (614) 421-2022 Ext. 203 or lauren@oeffa.org. For photographs of the 2012 conference, go to www.oeffa.us/oeffa/conference2012photos.php.

Press Passes and Interviews with Keynote Speakers
OEFFA offers a limited number of press passes to members of the media who would like to attend one or both days of the conference. We can also help members of the press schedule pre-conference interviews with our keynote speakers. To arrange an interview or request a press pass, contact Lauren Ketcham at (614) 421-2022 Ext. 203 or lauren@oeffa.org.

Event Calendar and Public Service Announcement
The Ohio Ecological Food and Farm Association’s (OEFFA) will be holding its 34th annual conference, Growing Opportunities, Cultivating Change, on February 16-17, 2013 in Granville, Ohio. Ohio’s largest sustainable agriculture conference, the event will feature keynote speakers George Siemon and Nicolette Hahn Niman; more than 90 workshops on sustainable farming, gardening, homesteading, cooking, livestock production, and business management; local and organic meals; a kids’ conference and childcare; a trade show; Saturday evening entertainment, and two featured pre-conference events on Friday, February 15. To register, or for more information, go to www.oeffa.org/2013 or call (614) 421-2022.

2013 Conference Sponsors
OEFFA’s 34th annual conference is being sponsored by Northstar Café, Chipotle Mexican Grill, Jeni’s Splendid Ice Cream, Organic Valley, UNFI Foundation, Granville Exempted Village Schools, Iroquois Valley Farms, Mustard Seed Market and Café, Snowville Creamery, Whole Foods Market Columbus, Northridge Organic Farm, Andelain Fields, Albert Lea Seed Company, Canal Junction Farmstead Cheese, Casa Nueva, Earthineer, Edible Cleveland, Green BEAN Delivery, Horizon Organic, Lucky Cat Bakery, Raisin Rack, Stauf’s Coffee Roasters, Stonyfield Farm, Appalachia Ohio Alliance, Curly Tail Organic Farm, C-TEC of Licking County, DNO Produce, Eden Foods, King Family Farm, Luna Burger, Metro Cuisine, Shagbark Seed and Mill, Two Caterers, Whole Hog BBQ, Bad Dog Acres, Bexley Natural Market, Bird’s Haven Farms, Bluebird Farm, CaJohns Fiery Foods, Eban Bakery, Equine Veterinary Dental Services, Fedco Seeds, Flying J Farm, Glad Annie’s Old World Baklava, The Going Green Store, Green Field Farms, Hartzler Dairy Farm, The Hills Market, Leo Dick and Sons, Marshy Meadows Farm, Nourse Farms, Sunbeam Family Farm, Swainway Urban Farm, Sweet Meadows Farm, and Wayward Seed Farm.

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