Knowing who your customers are can help you reach them more effectively. Ohio State economist Zoë Plakias will share market research about consumer attitudes and behaviors toward organic products. Demographically, who are the customers? What motivates them to purchase organic products? How much extra are they willing to pay? And how can organic growers and retailers increase their appeal with these customers? Part of Ohio State's organic webinar series.

Online event

Contact:
Cassandra Brown / 330-263-3634 /

http://go.osu.edu/organic-series